1906

Jeddah · established 1906


The first to bring the automobile to the Peninsula.

From a Jeddah trading house in 1906 to the Kingdom’s exclusive distributor for three marques that share nothing but a standard.

A coastal road
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Founded

Haji Husein Alireza founds the company in Jeddah, twenty-six years before the Kingdom was unified.

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The first automobile

The first to import the automobile to the Arabian Peninsula — before the paved roads.

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Three marques

Aston Martin, Mazda and MAN Truck & Bus — under exclusive distribution in the Kingdom.

01

The story

From the archive

When the company opened in Jeddah in 1906, there were few paved roads, no filling stations, and no workshops.

Importing a car to the Peninsula then was not only a commercial decision — it was a commitment that somebody would be able to repair it. That commitment is what has lasted: every marque we represent arrives with a workshop, a parts supply and a factory-trained team.

One hundred and twenty years later, the same standard holds: we do not represent a marque we cannot service.

١٢٠Years in Jeddah
٣Exclusive marques
٥Regions served
Sun–ThuWorking week
02

Our marques

03

The network

One showroom and one workshop per marque, in every city we operate in. No sub-agents.

  • JeddahAston Martin · Mazda · MAN
  • RiyadhAston Martin · Mazda
  • Al KhobarAston Martin · Mazda
  • JubailMAN
  • MadinahMAN · Mazda
  • Khamis MushaitMAN
Showroom — Jeddah
04

The standard

Response

Response time on every service request is measured and reviewed weekly. What is not measured is not managed.

Availability

Genuine parts are stocked in-Kingdom for every marque — no waiting on a shipment.

Accountability

Every customer has a named advisor. They know who holds their file, and they reach them directly.