The story begins
The company is founded in Jeddah and grows into one of the Kingdom’s leading trading houses.
Jeddah, Saudi Arabia Since 1906
Saudi Arabia’s automotive journey started here.
A Saudi legacy bringing world-class marques together with trusted expertise and an integrated sales, service and parts network across the Kingdom.
- 1906
- Founded in Jeddah
- 1926
- The Kingdom’s first dealership
- 03
- Global marques
A legacy looking forward
Rooted in firsts. Driven by what’s next.
The story began in Jeddah in 1906. Twenty years later, Haji Husein Alireza became the first company to import and distribute automobiles commercially in the Arabian Peninsula—and Saudi Arabia’s first dealership.
Discover our journey
An automotive first
The first commercial import and distribution of automobiles in the Arabian Peninsula.
Three generations, one standard
Family stewardship evolving across generations, with global partnerships serving customers across Saudi Arabia.
Our marques
Three marques. One exceptional standard of care.
From ultra-luxury performance to everyday driving pleasure and commercial transport, every marque is backed by an experience worthy of its name.
With you beyond every mile
Ownership begins after the keys are handed over.
An integrated network of showrooms, service centres and parts outlets, supported by manufacturer-trained technicians and modern diagnostics.
- Genuine parts
- Factory-trained teams
- Kingdom-wide support
Beyond the road
Partnerships shaping what comes next.
From advancing technology with global partners to supporting local content and community, we continue to invest in the future of mobility in Saudi Arabia.
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How can we help you today?
Our customer care team is ready for your questions, requests and feedback.